MotoSpoke (“we,” “us,” or “our”) operates motospoke.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information. We wrote this policy to be clear and specific, not generic boilerplate — because you deserve to actually understand what happens with your data.
By using the Site, you agree to the collection and use of information as described in this policy. If you do not agree, please discontinue use of the Site.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily give us, including:
- Newsletter subscription: your email address, if you sign up to receive updates.
- Contact forms / email: your name, email address, and any information included in your message when you contact us at contact@motospoke.com.
- Comments: if the Site allows commenting, we collect the name, email address, and content you submit with a comment.
1.2 Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, log files, and similar technologies, including:
- IP address (used to approximate general geographic location, e.g. country or city-level)
- Browser type and version
- Device type and operating system
- Pages visited, time spent on pages, and referring/exit pages
- Date and time of visit
- Click and scroll behavior (via analytics tools)
1.3 Cookies and Tracking Technologies
We use cookies and similar technologies (such as web beacons and local storage) to:
- Remember your preferences (e.g., dark mode, if offered)
- Understand how visitors use the Site, via analytics tools such as Google Analytics
- Serve and measure the performance of advertising, if applicable
- Enable embedded content (such as YouTube videos) to function correctly
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the Site. Where required by law (such as under the EU’s ePrivacy Directive and GDPR), we will request your consent via a cookie banner before setting non-essential cookies.
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve the Site and its content
- Send you our newsletter and respond to your inquiries, if you’ve opted in or contacted us
- Understand aggregate site usage and reader interests, to inform what we cover
- Detect, prevent, and address technical issues, spam, or abuse
- Comply with legal obligations
- Serve relevant advertising, where applicable, through third-party ad networks
We do not sell your personal information to third parties.
3. Legal Basis for Processing (For Visitors in the EU/EEA/UK)
If you are located in the European Union, European Economic Area, or United Kingdom, our legal bases for processing your personal data under the GDPR/UK GDPR include:
- Consent — for newsletter subscriptions and non-essential cookies
- Legitimate interests — for analytics used to understand and improve the Site, provided this does not override your fundamental rights
- Contractual necessity — where we need your information to respond to a request you’ve made (e.g., a contact form inquiry)
- Legal obligation — where processing is required to comply with applicable law
4. Third-Party Services
We use third-party services that may collect or process information on our behalf, including:
- Analytics providers (e.g., Google Analytics) — to understand site traffic and usage patterns. See Google’s Privacy Policy for details on how Google handles this data.
- Advertising networks — if the Site displays ads, ad networks may use cookies to serve relevant advertising based on your visits to this and other sites.
- Affiliate programs — some links on the Site may be affiliate links; clicking them may result in a tracking cookie being set by the affiliate partner to attribute any resulting purchase to us.
- Embedded content — articles may include embedded content from third parties (e.g., YouTube videos, social media posts). This content behaves as though you visited the third-party website directly, and that site’s own privacy policy applies to any data collected through the embed.
- Email service provider — used to manage and send our newsletter, if you subscribe.
- Hosting provider — our hosting company processes server logs and technical data necessary to operate the Site.
Each of these third parties has its own privacy practices, which we encourage you to review.
5. Cookies We Use (Categories)
| Category | Purpose | Example |
|---|---|---|
| Strictly Necessary | Required for the Site to function | Session management |
| Analytics | Understand how visitors use the Site | Google Analytics |
| Advertising | Deliver and measure relevant ads (if applicable) | Ad network cookies |
| Functional | Remember preferences | Language/region settings |
6. Data Sharing and Disclosure
We do not sell your personal information. We may share information with:
- Service providers who help us operate the Site (hosting, analytics, email delivery), under obligations to protect your data
- Legal authorities, if required to comply with a legal obligation, court order, or to protect our rights, property, or safety, or that of our users or the public
- A successor entity, in the event of a merger, acquisition, or sale of assets, in which case we will notify you of any change in ownership or use of your personal information
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. For example:
- Newsletter subscriber emails are retained until you unsubscribe.
- Contact form submissions are retained for as long as needed to address your inquiry and for a reasonable period afterward for record-keeping.
- Analytics data is generally retained per the third-party provider’s default retention settings, which you can review in their respective policies.
8. Your Rights
8.1 For Visitors in the EU/EEA/UK (GDPR/UK GDPR)
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (“right to be forgotten”)
- Restrict or object to certain processing
- Request data portability
- Withdraw consent at any time (e.g., unsubscribe from our newsletter)
- Lodge a complaint with your local data protection authority
8.2 For California Residents (CCPA/CPRA)
You have the right to:
- Know what personal information we collect, use, and disclose
- Request deletion of your personal information
- Opt out of the “sale” or “sharing” of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
8.3 How to Exercise Your Rights
To exercise any of these rights, email us at contact@motospoke.com with the subject line “Privacy Request.” We will respond within the timeframe required by applicable law (typically 30 days under GDPR, 45 days under CCPA/CPRA).
9. International Data Transfers
MotoSpoke serves a global audience, and the information we collect may be transferred to and processed in countries other than your own, including countries that may have different data protection laws than your jurisdiction. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for such transfers, particularly for data originating in the EU/EEA/UK.
10. Children’s Privacy
The Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete it promptly. If you believe we may have collected information from a child under 13, please contact us at contact@motospoke.com.
11. Data Security
We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) setting. There is currently no industry-standard interpretation of DNT signals, so our Site does not currently respond differently based on DNT browser signals. We will update this policy if that changes.
13. Links to Other Websites
Our Site contains links to third-party websites, including manufacturer sites, dealership sites, and affiliate partners. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policy of any site you visit after leaving ours.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Material changes will, where practical, be highlighted on the Site.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your information, please contact us at:
Email: contact@motospoke.com
This page is provided as general informational content and does not constitute legal advice. Given that MotoSpoke serves visitors across multiple jurisdictions — including the EU/EEA/UK (GDPR), California (CCPA/CPRA), and others — we strongly recommend having this policy reviewed by a qualified privacy attorney to confirm compliance with the specific laws applicable to where your business is registered and where your visitors are located, and to add a proper cookie-consent mechanism if the Site serves EU/UK visitors.